Online Deception in Social Media

Tsikerdekis, M., Zeadally, S. (2014).
Online Deception in Social Media
Communications of the ACM. 57(9), 72-80. doi:10.1145/2629612
Impact Factor: 2.863

Proliferation of web-based technologies has revolutionized the way content is generated and exchanged through the Internet, leading to proliferation of social-media applications and services. Social media enable creation and exchange of user-generated content and design of a range of Internet-based applications. This growth is fueled not only by more services but also by the rate of their adoption by users. From 2005 to 2013, users and developers alike saw a 64% increase in the number of people using social media;1 for instance, Twitter use increased 10% from 2010 to 2013, and 1.2 billion users connected in 2013 through Facebook and Twitter accounts.24 However, the ease of getting an account also makes it easy for individuals to deceive one another. Previous work on deception found that people in general lie routinely, and several efforts have sought to detect and understand deception.20 Deception has been used in various contexts throughout human history (such as in World War II and the Trojan War) to enhance attackers' tactics. Social media provide new environments and technologies for potential deceivers. There are many examples of people being deceived through social media, with some suffering devastating consequences to their personal lives.